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Preface to Marketing Management - 12th edition

Preface to Marketing Management (ISBN10: 0073529966; ISBN13: 9780073529967)
ISBN13: 978-0073529967
ISBN10: 0073529966

Summary: Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional
curriculum where the students are required to purchase several texts.
...show more
Summary: Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. ...show less

Edition/Copyright: 12TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 01/25/2010
International: No

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HPB-Ohio
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2010 Paperback Fair Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. C ...show moreonnecting readers since 1972. Customer service is our top priority. ...show less
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2010 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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0073529966 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
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New York, NY 2010 Trade paperback 12th ed. Good. Trade paperback (US). Glued binding. 258 p. Contains: Figures.
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0073529966 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... All day low prices, buy from us sell to us we do it all!!
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