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Preface to Marketing Management

Preface to Marketing Management - 12th edition

ISBN13: 978-0073529967

Cover of Preface to Marketing Management 12TH 11 (ISBN 978-0073529967)
ISBN13: 978-0073529967
ISBN10: 0073529966
Cover type:
Edition/Copyright: 12TH 11
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

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Preface to Marketing Management - 12TH 11 edition

ISBN13: 978-0073529967

J. Paul Peter

ISBN13: 978-0073529967
ISBN10: 0073529966
Cover type:
Edition/Copyright: 12TH 11
Publisher: Richard D. Irwin, Inc.

Published: 2011
International: No
Summary

Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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Cover of Preface to Marketing Management 13th edition

Preface to Marketing Management - 13th edition

ISBN13: 978-0078028847
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