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Preface to Marketing Management - 12th edition

Preface to Marketing Management (ISBN10: 0073529966; ISBN13: 9780073529967)
ISBN13: 978-0073529967
ISBN10: 0073529966

Summary: Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional
curriculum where the students are required to purchase several texts.
...show more
Summary: Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. ...show less

Edition/Copyright: 12TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Year Published: 2011
International: No

Other Editions of Preface to Marketing Management:


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