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Preface to Marketing Management - 12th edition

Preface to Marketing Management (ISBN10: 0073529966; ISBN13: 9780073529967)
ISBN13: 978-0073529967
ISBN10: 0073529966

Summary: Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional ...show morecurriculum where the students are required to purchase several texts. ...show less

Edition/Copyright: 12TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 01/25/2010
International: No

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2010 Paperback Fair Twelfth edition Books rated "Acceptable" may have significant wear & tear; may have significant amounts of underlining, highlighting, or notes; may have creases, or tears; may ...show morehave cracked spines or loose pages; may have the previous owner's name, stamp, sticker, or gift inscription; or may be library discards. ...show less
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2010 Paperback Fair NO CD; No Access Code; Some highlighting & markings; Some edge, cover and corner wear; Some scratches and creases; Minor tears; Minor discoloration and wrinkles; Unless stated ...show moreotherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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2010 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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New York, NY 2011 Trade paperback 12th ed. Very good. Trade paperback (US). Glued binding. 258 p. Contains: Figures. Audience: General/trade.
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New York, NY 2010 Trade paperback 12th ed. Fair. Trade paperback (US). Glued binding. 258 p. Contains: Figures.
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May contain some highlighting. Supplemental materials may not be included. We select best copy available. - 12th Edition - Paperback - ISBN 9780073529967
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