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Preface to Marketing Management

Preface to Marketing Management - 12th edition

Preface to Marketing Management - 12th edition

ISBN13: 9780073529967

ISBN10: 0073529966

Preface to Marketing Management by J. Paul Peter - ISBN 9780073529967
Edition: 12TH 11
Copyright: 2011
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No
Preface to Marketing Management by J. Paul Peter - ISBN 9780073529967

ISBN13: 9780073529967

ISBN10: 0073529966

Edition: 12TH 11

Summary

Preface to Marketing Management, 12/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.