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Preface to Marketing Management

Preface to Marketing Management - 13th edition

ISBN13: 978-0078028847

Cover of Preface to Marketing Management 13TH 13 (ISBN 978-0078028847)
ISBN13: 978-0078028847
ISBN10: 0078028841
Cover type: Paperback
Edition/Copyright: 13TH 13
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No

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Preface to Marketing Management - 13TH 13 edition

ISBN13: 978-0078028847

J. Paul Peter

ISBN13: 978-0078028847
ISBN10: 0078028841
Cover type: Paperback
Edition/Copyright: 13TH 13
Publisher: Richard D. Irwin, Inc.

Published: 2013
International: No
Summary

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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