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Preface to Marketing Management - 13th edition

Preface to Marketing Management (ISBN10: 0078028841; ISBN13: 9780078028847)
ISBN13: 978-0078028847
ISBN10: 0078028841

Summary: Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-f
unctional curriculum where the students are required to purchase several texts.
...show more
Summary: Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. ...show less

Edition/Copyright: 13TH 13
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Year Published: 2013
International: No

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