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Preface to Marketing Management - 13th edition

Preface to Marketing Management (ISBN10: 0078028841; ISBN13: 9780078028847)
ISBN13: 978-0078028847
ISBN10: 0078028841

Summary: Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-f ...show moreunctional curriculum where the students are required to purchase several texts. ...show less

Edition/Copyright: 13TH 13
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 01/11/2012
International: No

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2012 Paperback Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work ...show more. Connecting readers since 1972. Customer service is our top priority. ...show less
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0078028841 Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M ...show more-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. ...show less
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0078028841 These books are collected from multiple sources and multiple copies are usually available. When checked in they are all verified that they are in ?Good? to ?Like New? condition. Although w ...show moree do check and when sure the information is located in the title above, it is impossible to be 100% sure that each book has all the supplemental material (i.e, unused access card, CD/DVD etc.). These books are not available for expedited shipping and may take up to 14 business days to receive. ...show less
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PAPERBACK Good 0078028841 These books are collected from multiple sources and multiple copies are usually available. When checked in they are all verified that they are in? Good? to? Like New? cond ...show moreition. Although we do check and when sure the information is located in the title above, it is impossible to be 100% sure that each book has all the supplemental material (i. e, unused access card, CD/DVD etc.). These books are not available for expedited shipping and may take up to 14 business days to receive. ...show less
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