Ship-Ship-Hooray! FREE 2-Day Air* on $25+ Details >
Preface to Marketing Management

Preface to Marketing Management - 13th edition

Preface to Marketing Management - 13th edition

ISBN13: 9780078028847

ISBN10: 0078028841

Preface to Marketing Management by J. Paul Peter - ISBN 9780078028847
Edition: 13TH 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No
Preface to Marketing Management by J. Paul Peter - ISBN 9780078028847

ISBN13: 9780078028847

ISBN10: 0078028841

Edition: 13TH 13

Summary

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Top Arrow

Top