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Preparing Effective Business Plans : An Entrepreneurial Approach

Preparing Effective Business Plans : An Entrepreneurial Approach - 09 edition

ISBN13: 978-0132318327

Cover of Preparing Effective Business Plans : An Entrepreneurial Approach 09 (ISBN 978-0132318327)
ISBN13: 978-0132318327
ISBN10: 0132318326

Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $75.75

Preparing Effective Business Plans : An Entrepreneurial Approach - 09 edition

ISBN13: 978-0132318327

Bruce R. Barringer

ISBN13: 978-0132318327
ISBN10: 0132318326

Cover type: Paperback
Edition: 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
Summary
This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.

Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.

Table of Contents

Part 1 Starting the Process 1 Why Plan? Part 2 What to Do Before the Business Plan is Written 2 Developing and Screening Business Ideas 3 Feasibility Analysis Part 3 Preparing a Business Plan 4 Introductory Material, Executive Summary, and Description of the Business 5 Industry Analysis 6 Market Analysis 7 Marketing Plan 8 Management Team and Company Structure 9 Operations Plan and Product (or Service) Design and Development Plan 10 Financial Projections Part 4 Presenting the Business Plan 11 Presenting the Plan With Confidence