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Principles Of Banking - 6th edition

Principles Of Banking (ISBN10: 0899820638; ISBN13: 9780899820637)
ISBN13: 978-0899820637
ISBN10: 0899820638

Summary: Long recognized as the standard introduction to the banking industry, Principles of Banking provides a firm foundation on which to build a banking career. This latest edition introduces new personnel to the evolution of banking, basic principles, and current issues. With a practical, real-world approach, it presents an overview of the fundamentals of banking, along with contemporary issues essential to an understanding of today's financial world-particularly in the a
reas of customer service, emerging technology, and marketing.

Students will master the fundamentals of: The importance of full-service banking, and its effect on the economy, business, the community, and the individual
The three major functions of banks, and their interrelationship
The positive benefits of various products and services banks provide to governments, businesses, individuals, and correspondents
Basic concepts such as time and demand deposits, liquidity, safety, and income
Significant banking regulations, and government regulatory agencies related to banking
Contemporary concerns about customer service, sales and marketing, competition from other financial providers, and more. You'll also find completely rewritten chapters on "Marketing and the Customer Service Function" and "Current Issues and Future Trends," as well as a full chapter on the Federal Reserve, and more logical organization of the credit chapters. Plus, coverage of the language and documents of banking as they apply to basic principles, and accounting fundamentals necessary for all bank employees.

Useful features include: a clear and easy-to-follow style
new "Customer Tips" boxes that show you how to help customers with specific problems
real-life situations faced by customers, to aid your learning . . .
additional resource lists
new "Did You Know?" boxes that bring you little-known facts and banking trivia to enliven the text
and a glossary of key terms.
...show more
Summary: Long recognized as the standard introduction to the banking industry, Principles of Banking provides a firm foundation on which to build a banking career. This latest edition introduces new personnel to the evolution of banking, basic principles, and current issues. With a practical, real-world approach, it presents an overview of the fundamentals of banking, along with contemporary issues essential to an understanding of today's financial world-particularly in the areas of customer service, emerging technology, and marketing.

Students will master the fundamentals of: The importance of full-service banking, and its effect on the economy, business, the community, and the individual
The three major functions of banks, and their interrelationship
The positive benefits of various products and services banks provide to governments, businesses, individuals, and correspondents
Basic concepts such as time and demand deposits, liquidity, safety, and income
Significant banking regulations, and government regulatory agencies related to banking
Contemporary concerns about customer service, sales and marketing, competition from other financial providers, and more. You'll also find completely rewritten chapters on "Marketing and the Customer Service Function" and "Current Issues and Future Trends," as well as a full chapter on the Federal Reserve, and more logical organization of the credit chapters. Plus, coverage of the language and documents of banking as they apply to basic principles, and accounting fundamentals necessary for all bank employees.

Useful features include: a clear and easy-to-follow style
new "Customer Tips" boxes that show you how to help customers with specific problems
real-life situations faced by customers, to aid your learning . . .
additional resource lists
new "Did You Know?" boxes that bring you little-known facts and banking trivia to enliven the text
and a glossary of key terms. ...show less

Edition/Copyright: 6TH 98
Cover:
Publisher: American Bankers Association
Year Published: 1998
International: No



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