Your Account
|
Summary: Long recognized as the standard introduction to the banking industry, Principles of Banking provides a firm foundation on which to build a banking career. This latest edition introduces new personnel to the evolution of banking, basic principles, and current issues. With a practical, real-world approach, it presents an overview of the fundamentals of banking, along with contemporary issues essential to an understanding of today's financial world-particularly in the a ...show morereas of customer service, emerging technology, and marketing.
Students will master the fundamentals of: The importance of full-service banking, and its effect on the economy, business, the community, and the individual
The three major functions of banks, and their interrelationship
The positive benefits of various products and services banks provide to governments, businesses, individuals, and correspondents
Basic concepts such as time and demand deposits, liquidity, safety, and income
Significant banking regulations, and government regulatory agencies related to banking
Contemporary concerns about customer service, sales and marketing, competition from other financial providers, and more. You'll also find completely rewritten chapters on "Marketing and the Customer Service Function" and "Current Issues and Future Trends," as well as a full chapter on the Federal Reserve, and more logical organization of the credit chapters. Plus, coverage of the language and documents of banking as they apply to basic principles, and accounting fundamentals necessary for all bank employees.
Useful features include: a clear and easy-to-follow style
new "Customer Tips" boxes that show you how to help customers with specific problems
real-life situations faced by customers, to aid your learning . . .
additional resource lists
new "Did You Know?" boxes that bring you little-known facts and banking trivia to enliven the text
and a glossary of key terms. ...show less
Filter by: All (22) | New (1) | Very Good (7) | Good (12) | Acceptable (2)
Free Shipping
Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster?
We offer fast, flat-rate expedited shipping options.
| Sell it back by: |  | |||
 | Guaranteed cash back: | |||
| Cost of this book after cash back: |
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
When you're done with this book, sell it back to Textbooks.com. In addition to the the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
Minimum Requirements:
What is the Marketplace?
It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options?
Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders. | |  |
| Close  | |
 | |  |
