Summary: Long recognized as the standard introduction to the banking industry, Principles of Banking provides a firm foundation on which to build a banking career. This latest edition introduces new personnel to the evolution of banking, basic principles, and current issues. With a practical, real-world approach, it presents an overview of the fundamentals of banking, along with contemporary issues essential to an understanding of today's financial world-particularly in the a ...show morereas of customer service, emerging technology, and marketing.
Students will master the fundamentals of: The importance of full-service banking, and its effect on the economy, business, the community, and the individual
The three major functions of banks, and their interrelationship
The positive benefits of various products and services banks provide to governments, businesses, individuals, and correspondents
Basic concepts such as time and demand deposits, liquidity, safety, and income
Significant banking regulations, and government regulatory agencies related to banking
Contemporary concerns about customer service, sales and marketing, competition from other financial providers, and more. You'll also find completely rewritten chapters on "Marketing and the Customer Service Function" and "Current Issues and Future Trends," as well as a full chapter on the Federal Reserve, and more logical organization of the credit chapters. Plus, coverage of the language and documents of banking as they apply to basic principles, and accounting fundamentals necessary for all bank employees.
Useful features include: a clear and easy-to-follow style
new "Customer Tips" boxes that show you how to help customers with specific problems
real-life situations faced by customers, to aid your learning . . .
additional resource lists
new "Did You Know?" boxes that bring you little-known facts and banking trivia to enliven the text
and a glossary of key terms. ...show less
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