ISBN13:978-0324224726 ISBN10: 0324224729 This edition has also been released as: ISBN13: 978-0324423518 ISBN10: 0324423519
Summary: PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content w...show moreith Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors--Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
NEW! Revised Content on Aggregate Demand and Aggregate Supply The AD/AS content has been revised to streamline the instructor's experience teaching the material in the classroom and to clarify student thinking on an economy's transition from the short run to the long run. For a detailed listing of these extensive changes contact your local sales representative or review the pdf of chapter 33 at http://mankiw.swlearning.com.
Mankiw's Ten Principles of Economics: Mankiw's Ten Principles of Economics introduces students to the ten most important principles, which are then thoroughly incorporated in discussions throughout the book.
A Great Chapter to Create Economic Majors: Chapter 36 was one of Mankiw's favorite chapters to write. He presents both sides of five major debates over economic policy as a way to end the course. Reviewers say that this chapter is the "perfect ending to a great novel." Use this chapter as a way to get students involved in debating macroeconomic issues.
"FYI" Boxes: These boxes provide additional material "for your information." Some of them offer a glimpse into the history of economic thought. Others clarify technical issues. Still others discuss supplementary topics that instructors might choose either to discuss or skip in their lectures.
"In the News" Boxes: One benefit that students gain from studying economics is a new perspective and greater understanding about news from around the world. To highlight this benefit, excerpts from many newspaper articles are included, some of which are opinion columns written by prominent economists. These articles, together with brief introductions, show how basic economic theory can be applied. Many of these boxes are new to the 4th edition.
Case Studies: Economic theory is useful and interesting only if it can be applied to understanding actual events and policies. This book, therefore, contains numerous case studies that apply the theory that has just been developed.
Quick Quizzes: After each major section, students are offered a "quick quiz" to check their comprehension of what they have just learned. Students can compare their answers to the answers provided at the end of the book, then reread the material in that section if necessary.
Problems and Applications: Each chapter also contains a variety of problems and applications that ask students to apply the material that they have learned. Some professors may use these questions for homework assignments. Others may use them as a starting point for classroom discussions.
NEW! Extensive Current Events Updates: 40 new items have been added to the popular text features such as "In the News", "FYI" and "Case Studies" creating an engaging and timely learning experience for learners. Included among the new items are a new case study, "Mr. Mankiw Goes to Washington," and a new "In the News" box, "Super Bowl Economics" explaining how economics analysis helped the New England Patriots win the Super Bowl.
NEW! New International Content and Examples: New content on the global distribution of income and child labor: has been added in response to reviewer feedback asking for more detailed coverage of international economics, To illicit classroom discussion, the question of What is the best way to reduce the use of child labor around the world?" is raised.
NEW! Additional New Content Reflecting Today's World of Economics: Every chapter in the 4th edition has been revised and modified to reflect the current environment of today's domestic and global economy. These topics, among others, include: the presentation of the possibilities frontier model, free markets, transitions of supply and demand curves, tradeable pollution permits, discussion of goods, economic profit, welfare reform, and the Phillips curve.
NEW! Aplia Integration for Mankiw 4e: Mankiw's 4th edition is fully integrated with Aplia, the premier online economics learning program. Users benefit from consistent economic language between the 4th edition and Aplia, discounted product deliver options (print or digital), and the experience of applying the theory learned in the classroom. Visit www.aplia.com/thomson for more information.
NEW! LEAP PowerPoint presentations for Mankiw 4e: Created by economist Ron Cronovich of the University of Nevada-Las Vegas (UNLV), these chapter by chapter PowerPoint slides are designed to ease course preparation time for instructors while increasing student involvement in the classroom. Cronovich has been using this brand of presentation for two consecutive semesters and was recently named a UNLV Teacher of the Year award winner.
NEW! Instructor's Edition featuring the Resource Integration Guide for Mankiw 4e: Mankiw's 4th edition features an Instructor's Edition with a Resource Integration Guide offering suggestions on how and when to incorporate elements of content, technology, and supplements into the classroom. The Guide is an excellent tool for syllabus creation and course planning.
NEW! "Frontiers of Economics" and "Basic Tools of Finance": The "Frontier" chapter provides a more detailed coverage of cutting edge subject topics such as asymmetric information, political economy, and behavioral economics while the "Basic Tools" chapter introduces the essential tools of present value, risk management, and asset valuation--for students to understand the decisions people make as they participate in financial markets.
1. Ten Principles of Economics. 2. Thinking Like an Economist.
APPENDIX: GRAPHING: A BRIEF REVIEW.
3. Interdependence and the Gains from Trade.
PART TWO: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand. 5. Elasticity and Its Application. 6. Supply, Demand, and Government Policies.
PART THREE: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets. 8. Application: The Costs of Taxation. 9. Application: International Trade.
PART FOUR: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities. 11. Public Goods and Common Resources. 12. The Design of the Tax System.
PART FIVE: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production. 14. Firms in Competitive Markets. 15. Monopoly. 16. Oligopoly. 17. Monopolistic Competition.
PART SIX: THE ECONOMICS OF LABOR MARKETS.
18. The Markets for the Factors of Production. 19. Earnings and Discrimination. 20. Income Inequality and Poverty.
PART SEVEN: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice. 22. Frontiers in Microeconomics.
PART EIGHT: THE DATA OF MACROECONOMICS.
23. Measuring a Nation's Income. 24. Measuring the Cost of Living.
PART NINE: THE REAL ECONOMY IN THE LONG RUN.
25. Production and Growth. 26. Saving, Investment, and the Financial System. 27. The Basic Tools of Finance. 28. Unemployment and Its Natural Rate.
PART TEN: MONEY AND PRICES IN THE LONG RUN.
29. The Monetary System. 30. Money Growth and Inflation.
PART ELEVEN: THE MACROECONOMICS OF OPEN ECONOMIES.
31. Open-Economy Macroeconomics: Basic Concepts. 32. A Macroeconomic Theory of the Open Economy.
PART TWELVE: SHORT-RUN ECONOMIC FLUCTUATIONS.
33. Aggregate Demand and Aggregate Supply. 34. The Influence of Monetary and Fiscal Policy on Aggregate Demand. 35. The Short-Run Tradeoff between Inflation and Unemployment.
PART THIRTEEN: FINAL THOUGHTS.
36. Five Debates over Macroeconomic Policy.
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