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Principles of Internet Marketing - 10 edition

Principles of Internet Marketing (ISBN10: 1423903196; ISBN13: 9781423903192)
ISBN13: 978-1423903192
ISBN10: 1423903196

Summary: PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to d ...show morerive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. ...show less

Edition/Copyright: 10
Cover: Paperback
Publisher: Course Technology, Inc.
Published: 02/02/2009
International: No

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