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Principles of Marketing - With Mymarketinglab

Principles of Marketing - With Mymarketinglab - 15th edition

ISBN13: 978-0133255416

Cover of Principles of Marketing - With Mymarketinglab 15TH 14 (ISBN 978-0133255416)
ISBN13: 978-0133255416
ISBN10: 0133255417
Edition: 15TH 14
Copyright: 2014
Publisher: Prentice Hall, Inc.
Published: 2014
International: No

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Principles of Marketing - With Mymarketinglab - 15TH 14 edition

ISBN13: 978-0133255416

Philip Kotler

ISBN13: 978-0133255416
ISBN10: 0133255417
Edition: 15TH 14
Copyright: 2014
Publisher: Prentice Hall, Inc.
Published: 2014
International: No
Summary

For Principles of Marketing courses using a comprehensive text.

Learn how to create value and gain loyal customers.

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fifteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

  • One Place for All of Your Courses . Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
    • Email : Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
    • Discussion Board : The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share
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