Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Principles of Marketing - With Mymarketinglab - 15th edition

Principles of Marketing - With Mymarketinglab (ISBN10: 0133255417; ISBN13: 9780133255416)
ISBN13: 978-0133255416
ISBN10: 0133255417

Summary: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value fram
ework. The fifteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:
  • One Place for All of Your Courses . Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
    • Email : Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
    • Discussion Board : The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share
...show more
Summary: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fifteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:
  • One Place for All of Your Courses . Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
    • Email : Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
    • Discussion Board : The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share ...show less

Edition/Copyright: 15TH 14
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2014
International: No



List Price: $263.87
Used  Currently Sold Out
New  Currently Sold Out
Rental $179.49
Due back 12/18/2015
Rental
Save $84.38 (32%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Close
Close
Close