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Principles of Marketing - With Mymarketinglab - 15th edition

by Philip Kotler

Principles of Marketing - With Mymarketinglab (ISBN10: 0133255417; ISBN13: 9780133255416)
ISBN13: 978-0133255416
ISBN10: 0133255417

Summary: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value fram ...show moreework. The fifteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:

  • One Place for All of Your Courses . Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
    • Email : Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
    • Discussion Board : The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share ...show less

      Edition/Copyright: 15TH 14
      Cover: Hardback
      Publisher: Prentice Hall, Inc.
      Published: 03/22/2013
      International: No



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0133255417 BRAND NEW W/FAST SHIPPING! This item is: Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 15th Ed., 2014, by Kotler, Philip^Armstrong, Gary; FORMAT: Ha ...show morerdcover Bound w/ Access Card; ISBN: 9780133255416. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number! ...show less
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