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Principles of Marketing - 12th edition

Principles of Marketing (ISBN10: 0132390140; ISBN13: 9780132390149)
ISBN13: 978-0132390149
ISBN10: 0132390140

This edition has also been released as:
ISBN13: 978-0132390026
ISBN10: 0132390027

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Edition/Copyright: 12TH 08
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2008
International: No

Other Editions of Principles of Marketing:


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