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Principles of Marketing - 12th edition

by Philip Kotler and Gary Armstrong

Principles of Marketing (ISBN10: 0132390027; ISBN13: 9780132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027

This edition has also been released as:
ISBN13: 978-0132390149
ISBN10: 0132390140

Summary: The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Edition/Copyright: 12TH 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 03/13/2007
International: No

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