EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
Principles of Marketing

Principles of Marketing - 12th edition

ISBN13: 978-0132390026

Cover of Principles of Marketing 12TH 08 (ISBN 978-0132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027
Cover type: Hardback
Edition: 12TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $198.75

Principles of Marketing - 12TH 08 edition

ISBN13: 978-0132390026

Philip Kotler and Gary Armstrong

ISBN13: 978-0132390026
ISBN10: 0132390027
Cover type: Hardback
Edition: 12TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
Summary

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.