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Principles of Marketing - 12th edition

by Philip Kotler and Gary Armstrong

Principles of Marketing (ISBN10: 0132390027; ISBN13: 9780132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027

This edition has also been released as:
ISBN13: 978-0132390149
ISBN10: 0132390140

Summary: The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Edition/Copyright: 12TH 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 03/13/2007
International: No

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0132390027 Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc. All day low ...show moreprices, buy from us sell to us we do it all!! ...show less
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