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Principles of Marketing - 12th edition

Principles of Marketing (ISBN10: 0132390027; ISBN13: 9780132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027

This edition has also been released as:
ISBN13: 978-0132390149
ISBN10: 0132390140

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Edition/Copyright: 12TH 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 03/13/2007
International: No

Other Editions of Principles of Marketing:


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2007 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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Upper Saddle River, NJ 2007 Hard cover 12th ed. Good. Glued binding. Paper over boards. 599 p. Contains: Illustrations.
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