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Principles of Marketing - 12th edition

Principles of Marketing (ISBN10: 0132390027; ISBN13: 9780132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027

This edition has also been released as:
ISBN13: 978-0132390149
ISBN10: 0132390140

Summary: The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Edition/Copyright: 12TH 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 03/13/2007
International: No

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Upper Saddle River, NJ 2007 Hard cover 12th ed. Fine. No dust jacket. Glued binding. Paper over boards. 599 p. Contains: Illustrations. Audience: General/trade. Bok has never been used. It is like n ...show moreew. ...show less
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2008 Hard cover 12th ed. Fine. Glued binding. Paper over boards. 599 p. Contains: Illustrations. Audience: General/trade. Fine in no dust jacket as issued. Clean, tight copy with no writing; former ...show moreowners name on the FEP. The book shows some light wear but is still in nice shape. Dust jacket not issued. ...show less
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