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Principles of Marketing

Principles of Marketing - 12th edition

ISBN13: 978-0132390026

Cover of Principles of Marketing 12TH 08 (ISBN 978-0132390026)
ISBN13: 978-0132390026
ISBN10: 0132390027
Cover type: Hardback
Edition/Copyright: 12TH 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $198.75

Principles of Marketing - 12TH 08 edition

ISBN13: 978-0132390026

Philip Kotler and Gary Armstrong

ISBN13: 978-0132390026
ISBN10: 0132390027
Cover type: Hardback
Edition/Copyright: 12TH 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

List price: $198.75
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