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Principles of Marketing - 14th edition

Principles of Marketing (ISBN10: 0132167123; ISBN13: 9780132167123)
ISBN13: 978-0132167123
ISBN10: 0132167123

This edition has also been released as:
ISBN13: 978-0132167154
ISBN10: 0132167158

Summary: For undergraduate Principles of Marketing courses

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer r
elationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

...show more
Summary: For undergraduate Principles of Marketing courses

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

...show less

Edition/Copyright: 14TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/10/2011
International: No

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