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Principles of Marketing - 14th edition

Principles of Marketing (ISBN10: 0132167123; ISBN13: 9780132167123)
ISBN13: 978-0132167123
ISBN10: 0132167123

This edition has also been released as:
ISBN13: 978-0132167154
ISBN10: 0132167158

Summary: For undergraduate Principles of Marketing courses

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer r ...show moreelationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

...show less

Edition/Copyright: 14TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/10/2011
International: No

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