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Profiles in Entrepreneurship / With CD - 04 edition

by David C. Nelson

Profiles in Entrepreneurship / With CD (ISBN10: 0324261535; ISBN13: 9780324261530)
ISBN13: 978-0324261530
ISBN10: 0324261535

Summary: Profiles in Entrepreneurship showcases success through the experiences of 29 highly successful entrepreneurs in their own words. Learn about topics like opportunity recognition, risk assessment, leadership, and how to compensate for limited resources from the first-hand accounts of leaders like Herb Kelleher, Red McCombs, and Katie Brickman Harvey. Each profile includes a look at their driving motivation, tactics, and strategies, highlights of their professional expe ...show moreriences, and a question and answer session. Also included is 2 hours of video--where the profiled entrepreneurs discuss their experiences as if they were addressing your own class. Profiles in Entrepreneurship provides the real-world experience and wisdom in a way that both engages and informs.

Benefits:

  • 29 Diverse Profiles: Briskly written first-person accounts of interesting entrepreneurs working in a wide range of industries, from media to equity investments, from lumber to high-tech.
  • 29 Real Voices: These profiles are the entrepreneurs in their own words, taken entirely from the talks each had with an entrepreneurship class at Southwest Texas State University during the past few semesters.
  • "Glad You Asked That": A brief question-and-answer session with the entrepreneur appears in every profile.
  • "Using the Video" Introduction: An introduction with cues for making best use of the accompanying videos is included.
  • Video on CD-ROM: Each text includes all the accompanying videos on CD-ROM -- two hours of memorable excerpts of guest lectures on entrepreneurships organized by key topics.
...show less

Edition/Copyright: 04
Cover: Paperback
Publisher: South-Western Publishing Co.
Published: 02/19/2003
International: No

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