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Proofiness - 10 edition

Proofiness (ISBN10: 0143120077; ISBN13: 9780143120070)
ISBN13: 978-0143120070
ISBN10: 0143120077

Summary: From the author of Zero, comes this ''admirable salvo against quantitative bamboozlement by the media and the government'' (The Boston Globe) In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or ''proofiness''- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formul
a for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.
...show more
Summary: From the author of Zero, comes this ''admirable salvo against quantitative bamboozlement by the media and the government'' (The Boston Globe) In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or ''proofiness''- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.
...show less

Edition/Copyright: 10
Cover: Paperback
Publisher: Penguin Books, Inc.
Published: 09/27/2011
International: No



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