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Proposal Writing : The Art of Friendly and Winning Persuasion

Proposal Writing : The Art of Friendly and Winning Persuasion - 00 edition

ISBN13: 978-0136582137

Cover of Proposal Writing : The Art of Friendly and Winning Persuasion 00 (ISBN 978-0136582137)
ISBN13: 978-0136582137
ISBN10: 0136582133
Cover type: Paperback
Edition/Copyright: 00
Publisher: Prentice Hall, Inc.
Published: 2000
International: No

List price: $103.25

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Proposal Writing : The Art of Friendly and Winning Persuasion - 00 edition

ISBN13: 978-0136582137

William S. Pfeiffer, Charles H. Keller and Stephen Ed. Helba

ISBN13: 978-0136582137
ISBN10: 0136582133
Cover type: Paperback
Edition/Copyright: 00
Publisher: Prentice Hall, Inc.

Published: 2000
International: No
Summary
  • This book provides readers with an overview of proposal writing today - along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal.
  • Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing.

Table of Contents

1. Marketing and Proposal Strategy.
2. Proposal Management.
3. Preparing to Write.
4. Writing.
5. Graphics.
6. Sales Letters and the Executive Summary.
7. Formal Proposals.
8. Informal Proposals.
9. Reviews.
10. Editing.
11. After Proposal Submittal.


Bibliography.
Exercise Solicitation and Evaluation Criteria.
Index.