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Proposal Writing : The Art of Friendly and Winning Persuasion

Proposal Writing : The Art of Friendly and Winning Persuasion - 00 edition

Proposal Writing : The Art of Friendly and Winning Persuasion - 00 edition

ISBN13: 9780136582137

ISBN10: 0136582133

Proposal Writing : The Art of Friendly and Winning Persuasion by William S. Pfeiffer, Charles H. Keller and Stephen  Ed. Helba - ISBN 9780136582137
Cover type: Paperback
Edition: 00
Copyright: 2000
Publisher: Prentice Hall, Inc.
Published: 2000
International: No
Proposal Writing : The Art of Friendly and Winning Persuasion by William S. Pfeiffer, Charles H. Keller and Stephen  Ed. Helba - ISBN 9780136582137

ISBN13: 9780136582137

ISBN10: 0136582133

Cover type: Paperback
Edition: 00

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Summary

  • This book provides readers with an overview of proposal writing today - along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal.
  • Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing.

Table of Contents

Table of Contents

1. Marketing and Proposal Strategy.
2. Proposal Management.
3. Preparing to Write.
4. Writing.
5. Graphics.
6. Sales Letters and the Executive Summary.
7. Formal Proposals.
8. Informal Proposals.
9. Reviews.
10. Editing.
11. After Proposal Submittal.


Bibliography.
Exercise Solicitation and Evaluation Criteria.
Index.

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