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Proposal Writing : The Art of Friendly and Winning Persuasion - 00 edition

by William S. Pfeiffer, Charles H. Keller and Stephen Ed. Helba

Proposal Writing : The Art of Friendly and Winning Persuasion (ISBN10: 0136582133; ISBN13: 9780136582137)
ISBN13: 978-0136582137
ISBN10: 0136582133

Summary:

  • This book provides readers with an overview of proposal writing today - along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal.
  • Chapter topics include marketing strategy, writing, graphics, sales letters and the e ...show morexecutive summary, formal and informal documents, reviews, and editing.
...show less

Edition/Copyright: 00
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/08/1999
International: No

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