EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
Public Relations

Public Relations - 10th edition

ISBN13: 978-0205770885

Cover of Public Relations 10TH 12 (ISBN 978-0205770885)
ISBN13: 978-0205770885
ISBN10: 0205770886

Cover type: Hardback
Edition: 10TH 12
Copyright: 2012
Publisher: Allyn & Bacon, Inc.
Published: 2012
International: No

List price: $204.00

Public Relations - 10TH 12 edition

ISBN13: 978-0205770885

Dennis L. Wilcox

ISBN13: 978-0205770885
ISBN10: 0205770886

Cover type: Hardback
Edition: 10TH 12
Copyright: 2012
Publisher: Allyn & Bacon, Inc.
Published: 2012
International: No
Summary

Updated in a 10thedition,Public Relations: Strategies and Tactics, Tenth Edition,clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.