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Public Relations

Public Relations - 10th edition

Public Relations - 10th edition

ISBN13: 9780205770885

ISBN10: 0205770886

Public Relations by Dennis L. Wilcox - ISBN 9780205770885
Cover type: Hardback
Edition: 10TH 12
Copyright: 2012
Publisher: Allyn & Bacon, Inc.
Published: 2012
International: No
Public Relations by Dennis L. Wilcox - ISBN 9780205770885

ISBN13: 9780205770885

ISBN10: 0205770886

Cover type: Hardback
Edition: 10TH 12

List price: $204.00

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Summary

Updated in a 10thedition,Public Relations: Strategies and Tactics, Tenth Edition,clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.