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Public Relations - 10th edition

Public Relations (ISBN10: 0205770886; ISBN13: 9780205770885)
ISBN13: 978-0205770885
ISBN10: 0205770886

This edition has also been released as:
ISBN13: 978-0205799695
ISBN10: 0205799698

Summary:

Updated in a 10thedition,Public Relations: Strategies and Tactics, Tenth Edition,clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Edition/Copyright: 10TH 12
Cover: Hardback
Publisher: Allyn & Bacon, Inc.
Published: 02/02/2011
International: No

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