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Public Relations : A Values - Driven Approach - 4th edition

Public Relations : A Values - Driven Approach (ISBN10: 0205569455; ISBN13: 9780205569458)
ISBN13: 978-0205569458
ISBN10: 0205569455

Summary: In a time when society is holding individuals and organizations to high standards of conduct, ''Public Relations: A Values-Driven Approach'' teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; cri
sis communication; public relations and marketing; and cross-cultural communication. Introductory public relations
...show more
Summary: In a time when society is holding individuals and organizations to high standards of conduct, ''Public Relations: A Values-Driven Approach'' teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations ...show less

Edition/Copyright: 4TH 09
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 02/06/2008
International: No

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