Summary: In a time when society is holding individuals and organizations to high standards of conduct, ''Public Relations: A Values-Driven Approach'' teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; cri
sis communication; public relations and marketing; and cross-cultural communication. Introductory public relations
Summary: In a time when society is holding individuals and organizations to high standards of conduct, ''Public Relations: A Values-Driven Approach'' teaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations ...show less
Edition/Copyright:4TH 09 Cover: Paperback Publisher:Allyn & Bacon, Inc. Published: 02/06/2008 International: No
View Table of Contents
Preface About the Authors SECTION 1: Foundations of Public Relations CHAPTER 1: What Is Public Relations? Public Relations: Everywhere You Look A Profession Gaining in Respect Why a Public Relations Career? The Public Relations Process The Role of Values in Public Relations Values-Driven Public Relations Memo from the Field: Judith T. Phair, Advantage Communication CHAPTER 2: Jobs in Public Relations Where the Jobs Are Public Relations Activities and Duties Working Conditions and Salaries What's Important in a Job? Memo from the Field: John Echeveste, Valencia Perez & Echeveste Public Relations CHAPTER 3: A Brief History of Public Relations Why History Is Important to You Premodern Public Relations The Seedbed Years War and Propaganda The Postwar Boom The Downsizing of the United States The New Millennium Memo from the Field: Edward M. Block CHAPTER 4: The Publics in Public Relations What Is a Public? The Publics in Public Relations What Do We Need to Know about Each Public? The Traditional Publics in Public Relations Memo from the Field: David A. Narsavage, The Aker Partners, Inc. CHAPTER 5: Communication Theory and Public Opinion The Power of Public Opinion A Communication Model Mass Communication Theories Motivation Persuasion and Public Opinion Memo from the Field: Jane Hazel, Health Canada CHAPTER 6: Ethics and Social Responsibility in Public Relations What Are Ethics? Objectivity versus Advocacy: A Misleading Ethics Debate Challenges to Ethical Behavior The Rewards of Ethical Behavior Trust and Corporate Social Responsibility Beyond CSR: Strengthening Ethical Behavior Memo from the Field: Carol Cone, Cone, Inc. SECTION 2: THE PUBLIC RELATIONS PROCESS CHAPTER 7: Research and Evaluation For Love or Money? The Value of Research and Evaluation Developing a Research Strategy: What Do I Want to Know? Developing a Research Strategy: How Will I Gather Information? Survey Research Analyzing Survey Results Memo from the Field: Dr. David B. Rockland, Ketchum CHAPTER 8: Planning: The Strategies of Public Relati
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access...show more code or dust jacket ...show less
$16.93 +$3.99 s/h
GreatBookPrices Westminster, MD
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$17.60 +$3.99 s/h
Buyback Express Alton, IL
2008 Paperback Fair Noticeable wear, but still very usable. Interior has some markings. SHIPS W/IN 24 HOURS! Processed by DHL with USPS delivery for an average of 3-5 Day Standard Shipping & 2-3 D...show moreay Expedited Shipping! ! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy! ...show less
$25.00 +$3.99 s/h
Bazinga! Books Clinton, TN
Boston, MA 2008 Trade paperback 4th ed. Very good. Very slight wear on corners, otherwise contents clean. Fast shipping! Trade paperback (US). Glued binding. 580 p. Contains: Illustrations, black & ...show morewhite, Tables, black & white, Diagrams. Audience: General/trade. ...show less
$39.95 +$3.99 s/h
omgtextbooks Pueblo West, CO
Boston, MA 2008 Trade paperback 4th ed. Good. Trade paperback (US). Glued binding. 580 p. Contains: Illustrations, black & white, Tables, black & white, Diagrams.
$84.60 +$3.99 s/h
Textbookcenter.com Columbia, MO
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
XP or Windows 7 (32 or 64 running in 32 bit mode), or Mac OS 10.6 or above
At least 512 MB RAM, 600 mHZ processor, and 40 MB of hard drive space (75MB for Mac OS)
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.