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Public Relations : A Values-Driven Approach

Public Relations : A Values-Driven Approach - 3rd edition

ISBN13: 978-0205459537

Cover of Public Relations : A Values-Driven Approach 3RD 06 (ISBN 978-0205459537)
ISBN13: 978-0205459537
ISBN10: 0205459536
Edition: 3RD 06
Copyright: 2006
Publisher: Allyn & Bacon, Inc.
Published: 2006
International: No

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Public Relations : A Values-Driven Approach - 3RD 06 edition

ISBN13: 978-0205459537

David Guth and Charles Marsh

ISBN13: 978-0205459537
ISBN10: 0205459536
Edition: 3RD 06
Copyright: 2006
Publisher: Allyn & Bacon, Inc.
Published: 2006
International: No
Summary

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication.

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