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Public Relations : A Values-Driven Approach - 3rd edition

Public Relations : A Values-Driven Approach (ISBN10: 0205459536; ISBN13: 9780205459537)
ISBN13: 978-0205459537
ISBN10: 0205459536

Summary: In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; commun moreication technology; crisis communication; public relations and marketing; and cross-cultural communication. less

Edition/Copyright: 3RD 06
Publisher: Allyn & Bacon, Inc.
Year Published: 2006
International: No

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