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Public Relations: Strategies and Tactics -Study Edition

Public Relations: Strategies and Tactics -Study Edition - 9th edition

ISBN13: 978-0205626229

Cover of Public Relations: Strategies and Tactics -Study Edition 9TH 10 (ISBN 978-0205626229)
ISBN13: 978-0205626229
ISBN10: 020562622X

Cover type: Paperback
Edition: 9TH 10
Copyright: 2010
Publisher: Allyn & Bacon, Inc.
Published: 2010
International: No

List price: $138.00

Public Relations: Strategies and Tactics -Study Edition - 9TH 10 edition

ISBN13: 978-0205626229

Dennis L. Wilcox

ISBN13: 978-0205626229
ISBN10: 020562622X

Cover type: Paperback
Edition: 9TH 10
Copyright: 2010
Publisher: Allyn & Bacon, Inc.
Published: 2010
International: No
Summary

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Editionhelps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensivetext is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.