Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Public Relations : Strategies and Tactics - 9th edition

Public Relations : Strategies and Tactics (ISBN10: 020558148X; ISBN13: 9780205581481)
ISBN13: 978-0205581481
ISBN10: 020558148X

Summary: Public Relations: Strategies and Tactics, 9/e Dennis L. Wilcox,San JoseState University Glen T. Cameron,Universityof Missouri Comprehensive and current,Public Relations: Strategies and Tacticshelps students understand the basic concepts, strategies, and tactics practiced in public relations today.Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written i ...show moren a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media. New to the ninth edition: ''Reaching a Multicultural and Diverse Audience'' (Ch. 11) emphasizes and explains strategies for reaching diverse audiences that include different age groups, cultures and physical disabilities. NewOn the Jobboxes contain current examples of moral dilemmas faced by practitioners, followed by questions for students to consider as they read or as part of a lively classroom discussion in the classroom. Topics range from Michael Vick's dog-fighting charges to Bank of America's campaign in the Hispanic Community and Harry Potter's press coverage. Nearly all new PR Casebooks relate contemporary topics to central concepts in public relations and include the iPhone, China's international reputation, Hurricane Katrina, Duke University's lacrosse scandal, and online campaigns. ''The Evolution of Public Relations'' (Ch. 2) discusses the direction of trend lines in public relations and potential challenges public relations professionals may face in the next 50 years. What one reviewer says about Wilcox and Cameron'sPublic Relations: Strategies and Tactics: ''Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, lsquo;almost everything you need to know about public relations is in this textbook.''' - Robert Carroll, Ph.D., York College of Pennsylvania ...show less

Edition/Copyright: 9TH 09
Cover: Hardback
Publisher: Allyn & Bacon, Inc.
Published: 02/20/2008
International: No

View Table of Contents



List Price: $152.25
Used $5.00
Used
Save $147.25 (97%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 11 hours and 52 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $2.00

24 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Public Relations : Strategies and Tactics
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (24)  |  New (4)  |  Very Good (4)  |  Good (11)  |  Acceptable (5)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$2.00
+$3.99 s/h
Add marketplace to your cart
Good
Campus_Bookstore
Fayetteville, AR
Seller Rating: 4.16
Used - Good Hardcover. 9th Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shippin ...show moreg takes 4-14 business days. ...show less
$2.00
+$3.99 s/h
Add marketplace to your cart
Acceptable
Free State Books
Halethorpe, MD
Seller Rating: 4.54
Free State Books. Never settle for less.
$2.49
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$4.50
+$3.99 s/h
Add marketplace to your cart
Good
Nettextstore
Lincoln, NE
Seller Rating: 4.55
2008 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
$8.20
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$8.49
+$3.99 s/h
Add marketplace to your cart
Good
Rebookseller
Tequesta, FL
Seller Rating: 0
020558148X ALL ORDERS SHIP WITHIN 24 HOURS. Tracking is always included. This hardcover book is in Good condition - has wear to covers with rubbing to corners, text and rest fine. Buy with confiden ...show morece over 10,000 happy customers. All shipping materials 100% recyclable. REUSE-RECYCLE-REBOOK ...show less
$9.50
+$3.99 s/h
Add marketplace to your cart
Acceptable
University of Missouri, UBS
Columbia, MO
Seller Rating: 4.58
2008 Hardcover Fair NO CD; No Access Code; Significant highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Major edge, cover and corner wear; Unless stated otherwise he ...show morerein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
$9.50
+$3.99 s/h
Add marketplace to your cart
Good
University of Missouri, UBS
Columbia, MO
Seller Rating: 4.58
2008 Hardcover Good NO CD; No Access Code; Some highlighting & markings; Some edge, cover and corner wear; Some scratches and creases; Minor tears; Minor discoloration and wrinkles; Unless stated ...show moreotherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
$9.50
+$3.99 s/h
Add marketplace to your cart
Good
University of Missouri, UBS
Columbia, MO
Seller Rating: 4.58
2008 Hardcover Good NO CD; No Access Code; Minor highlighting, markings and tears; Some edge, cover, corner wear, scratches and creases; Unless stated otherwise herein the notes, complementary boo ...show moreks or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
$9.50
+$3.99 s/h
Add marketplace to your cart
Acceptable
University of Missouri, UBS
Columbia, MO
Seller Rating: 4.58
2008 Hardcover Fair NO CD; No Access Code; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner wear; Unless stated otherwise her ...show moreein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
Page:   1     2     3     |   Next >
Close
Close
Close