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Public Relations Writing - 7th edition

Public Relations Writing (ISBN10: 0077423135; ISBN13: 9780077423131)
ISBN13: 978-0077423131
ISBN10: 0077423135

Summary: This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text c ...show moreontinues to stress the need for public relations professionals to communicate more effectively to all audiences. ...show less

Edition/Copyright: 7TH 11
Cover:
Publisher: Direct Digital
Year Published: 2011
International: No



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