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Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques - 5th edition

ISBN13: 978-0205418497

Cover of Public Relations Writing and Media Techniques 5TH 05 (ISBN 978-0205418497)
ISBN13: 978-0205418497
ISBN10: 020541849X
Cover type: Paperback
Edition/Copyright: 5TH 05
Publisher: Allyn & Bacon, Inc.
Published: 2005
International: No

List price: $125.00

Public Relations Writing and Media Techniques - 5TH 05 edition

ISBN13: 978-0205418497

Dennis L. Wilcox

ISBN13: 978-0205418497
ISBN10: 020541849X
Cover type: Paperback
Edition/Copyright: 5TH 05
Publisher: Allyn & Bacon, Inc.

Published: 2005
International: No
Summary

Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

Table of Contents

Pt. 1 The Basics of Public Relations Writing

Ch. 1. Preparing for Writing
Ch. 2. Legal and Ethical Considerations
Ch. 3. Persuasive Writing
Ch. 4. Finding and Generating News

Pt. 2 Writing for Mass Media

Ch. 5. The News Release
Ch. 6. The Feature Story
Ch. 7. Photos and Graphics
Ch. 8. Radio and Television
Ch. 9. Pitch Letters, Advisories, News Conferences and Op-Ed
Ch. 10. Media Lists, Mailings and the Internet
Ch. 11. The Basics of Media Relations

Pt. 3 Writing for Other Media

Ch. 12. Newsletters and Magazines
Ch. 13. Leaflets and Brochures
Ch. 14. Public Relations Advertising
Ch. 15. Letters, Direct Mail and Reports
Ch. 16. Speakers and Speeches
Ch. 17. Audiovisual Aids

Pt. 4 Managing Programs and Campaigns

Ch. 18. Meetings and Events
Ch. 19. Program Planning
Ch. 20. Program Evaluation
A Glossary for Public Relations Writers

List price: $125.00
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