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Public Relations Writing and Media Techniques - 5th edition

by Dennis L. Wilcox

Public Relations Writing and Media Techniques (ISBN10: 020541849X; ISBN13: 9780205418497)
ISBN13: 978-0205418497
ISBN10: 020541849X

Summary: Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

Edition/Copyright: 5TH 05
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 08/11/2004
International: No

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