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Public Relations Writing and Media Techniques - 7th edition

Public Relations Writing and Media Techniques (ISBN10: 0205211674; ISBN13: 9780205211678)
ISBN13: 978-0205211678
ISBN10: 0205211674

This edition has also been released as:
ISBN13: 978-0205562633
ISBN10: 0205562639

Summary: The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and
social media, making it valuable to public relation professionals and students alike.
...show more
Summary: The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike. ...show less

Edition/Copyright: 7TH 13
Cover: Paperback
Publisher: Pearson
Year Published: 2013
International: No

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