ISBN13:978-0205384310 ISBN10: 0205384315 This edition has also been released as: ISBN13: 978-0205358632 ISBN10: 0205358632
Summary: The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message.
Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-r...show moreelated discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.
The Speaker's Homepage, found both in the text as well as on the text's Companion Website, offers students hands-on tips, activities, and Internet links to find and effectively use Internet material that relates to the chapter concepts and helps them enhance their speechwriting skills.
An extensive range of technology-based supplements, including VideoWorkshop for Public Speaking and a robust Companion Website (www.ablongman.com/beebeps5e)
The latest research techniques of using the Internet during speech preparation and research, including an emphasis on the importance of evaluating websites for accuracy and helpfulness.
Tips and principles for using PowerPoint and new technology (Ch. 14) effectively and appropriately.
Expands coverage of overcoming speech anxiety (Ch. 2) by including applications of the latest communication research with concrete suggestions to help students better manage communication apprehension.
Introduces students to ethical issues including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance. Contains a full chapter on ethics, integrated coverage throughout the text, and end-of-chapter Ethical Questions.
Focuses discussions on cultural diversity, illustrating how audiences of different cultural backgrounds interpret messages differently, and how the speaker can overcome these differences.
Provides classic and contemporary speaking examples, including student speeches; news items relating to politics, science, and the arts; excerpts from great speeches; along with new speeches in the appendix.
Emphasizes a refined and updated discussion of the goals of persuasive speaking to help students better master persuasive strategies. This discussion includes information about persuading a target audience and material on how to motivate speakers to respond to a persuasive message.
New To This Edition
Includes a new summary at the end of each chapter, each of which is divided into 2 categories: Considering your Audience and Considering Audience Diversity, which summarize chapter content for these two significant areas
Offers new material to help students polish delivery skills and to help non-native speakers speak clearly and effectively.
Provides a new section on Receiver Apprehension and Critical Listening Skills to help students understand how they may have apprehension as a listener and how to overcome it. Also included is an extensive new section about how to become a critical listener. (Ch. 4)
Incorporates additional practical skills and strategies (Ch. 5) for adapting to diverse audiences, including: identification of specific strategies, discussion of socioeconomic status, adaptation of your message to different types of audiences, and situational audience analysis.
Explains how to prepare group presentations with an emphasis on media and technological resources.
Revises discussion of informative speaking by teaching students how to inform an audience to enhance interest, clarity, understanding, and audience recall of information presented.
Discusses practical tips for helping students become audience-centered in the formative stages of developing a persuasive speech.
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
Windows XP, Windows Vista or Mac OS X 10.3 or above
At least 280 MB RAM, a 600 mHZ processor and 110 MB of hard drive space
1024x768 (or larger) screen resolution
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.