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Public Speaking : An Audience-Centered Approach / With CD-ROM - 4th edition

Public Speaking : An Audience-Centered Approach / With CD-ROM (ISBN10: 0205324436; ISBN13: 9780205324439)
ISBN13: 978-0205324439
ISBN10: 0205324436

Summary: This top-selling public speaking text continues to be an excellent choice for introductory public speaking courses in both 2- and 4-year colleges and universities. Public Speaking: An Audience-Centered Approach serves as a foundation in speechmaking as it guides students through every step of the process and narrows the gap between the classroom and the real world.

Its distinctive and popular audience-centered approach emphasizes the importance of analyzin moreg and considering the audience at every point along the way, with marginal icons highlighting passages that address audience-related issues. Numerous examples, excerpts, and sample speeches support the instruction, while recap boxes and end-of-chapter activities reinforce and extend the lessons of the text.

Designed for courses in Public Speaking.

  • The text's audience-centered model, introduced in Chapter 2, captures both the process of focusing on the audience and the step-by-step sequence of speech preparation. Miniature versions of the model, in the form of marginal icons, highlight audience-centered discussions and advice throughout.
  • The emphasis on audience diversity throughout the text includes examples in every chapter as well as special sections that stress an appreciation for the rich diversity within audiences.
  • A full chapter on ethics reviews the tradition of free speech in a democratic society, introducing students to issues such as plagiarism, the legitimate use of evidence and reasoning, and the need for tolerance. Additionally, discussion of ethical issues is integrated throughout the text, as appropriate.
  • ''Ethical Questions'' at the end of each chapter spark class discussions about ethical and free speech issues and deepen students' understanding of the ethical issues surrounding public speaking.
  • Appendix A, ''The Classical Tradition of Rhetoric'' by Thomas R. Burkholder, acknowledges the contemporary public speaker's debt to classical oratory.
  • Technology Advantage:
The ''Speaker's Homepage'' offers students hands-on tips, activities, and Internet links to find and effectively use Internet material that relates to the concepts covered in each chapter.
An accompanying Companion Website ( features links to related Internet sites, updates to links in the book, the ''virtual classroom'' bulletin board for students and instructors, speechmaking exercises and tips related to the audience-centered model, and an online study guide.
  • Expanded coverage of using the Internet for speech research emphasizes the importance of evaluating websites.
  • Expanded material on overcoming speech anxiety (Ch. 2) comes earlier in the chapter and offers concrete suggestions for students to follow.
  • Expanded and updated discussions of technology as both a research and presentation tool help students effectively and appropriately use technology as an aid to public speaking.
  • ''Using Media and Technology'' activities now discuss the Internet and other forms of technology to broaden students' exposure.
  • New classic and contemporary speaking examples throughout include student speeches, news items relating to politics, science, and the arts, excerpts from great speeches, and speeches in the appendix.
  • Expanded and clarified discussion of reasoning now includes a student example of argument building.
  • A refined discussion of the goals of persuasive speaking, additional information about persuading a target audience, and new material on how to motivate speakers to respond to a persuasive message help students better master the strategies of persuasion.
  • Appendix C, ''Preparing Visual Aids for Presentation,'' has been revised to reflect the technology changes in presentation software packages. It contains specific instructions for preparing presentation visuals, including storyboards, media selection, layout and design, type and color selection, and the use of electronic design packages. less

Edition/Copyright: 4TH 00
Publisher: Allyn & Bacon, Inc.
Year Published: 2000
International: No

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