Summary: The unique, audience-centered approach of this top-selling book emphasizes that success in public speaking depends on how listeners interpret the message.Public Speaking: An Audience-Centered Approachbrings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the ste ...show morep-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world. The seventh edition includes a new emphasis on helping speakers manage communication apprehension. ...show lessEdition/Copyright: 7TH 09
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