ISBN13:978-0205784622 ISBN10: 0205784623 This edition has also been released as: ISBN13: 978-0205000081 ISBN10: 0205000088
Summary: Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and n
arrowing the gap between practice and the real world.
Summary: Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world. ...show less
Edition/Copyright:8TH 12 Cover: Paperback Publisher:Allyn & Bacon, Inc. Year Published: 2012 International: No
View Table of Contents
Table of Contents Preface 1 Introduction to Public Speaking 1 Why Study Public Speaking? 4 Public Speaking and Conversation 5 The Communication Process 7 The Rich Heritage of Public Speaking 9 Public Speaking and Diversity 10 Speech Preparation Activity 1.1: Listen to a Speech 13 Speech Preparation Activity 1.2: Analyze a Speech 15 2 Overview of the Speechmaking Process 17 Improving Your Confidence as a Speaker 20 Preparing Your First Speech: An Overview of the Speechmaking Process 25 Speech Preparation Activity 2.1: Become a Confident Speaker 37 Speech Preparation Activity 2.2: Demographic Analysis Worksheet 39 Speech Preparation Activity 2.3: Conducting an Attitudinal Audience Analysis 41 3 Ethics and Free Speech 43 Speaking Freely 47 Speaking Ethically 48 Listening Ethically 53 Speech Preparation Activity 3.1: Ethics and Public Speaking 57 4 Listening 59 Stages in Listening 62 Barriers to Effective Listening 65 Becoming a Better Listener 68 Improving Your Note-Taking Skills 72 Listening and Critical Thinking 74 Analyzing and Evaluating Speeches 74 Speech Preparation Activity 4.1: Rank Your Listening Barriers 79 5 Analyzing Your Audience 81 Becoming an Audience-Centered Speaker 84 What Is Audience Analysis? 84 Analyzing Your Audience Before You Speak 86 Adapting to Your Audience As You Speak 97 Analyzing Your Audience After You Speak 100 Speech Preparation Activity 5.1: Audience Adaptation Exercise 103 6 Developing Your Speech 105 Select and Narrow Your Topic 108 Determine Your Purpose 115 Develop Your Central Idea 119 Generate and Preview Your Main Ideas 121 Meanwhile, Back at the Computer... 124 Speech Preparation Activity 6.1: Using Your Experience to Select a Topic 127 Speech Preparation Activity 6.2: Brainstorming Topics 129 Speech Preparation Activity 6.3: Narrowing Your Topic and Determining Your Purpose 131 7 Gathering Supporting Material 133 Personal Knowledge and Experience 136 The Internet 136 Library Resources 142 Interviews 148 Resources From Special-Interest Groups and Organizations 151 Research Strategies 152 Speech Preparation Activity 7.1: Using Five Key Research Sources 159 Speech Preparation Activity 7.2: Research Action Steps 161 8 Supporting Your Speech 163 Illustrations 166 Descriptions and Explanations 170 Definitions 172 Analogies 174 Statistics 176 Opinions 180 Selecting the Best Supporting Material 183 Speech Preparation Activity 8.1: Identifying Supporting Materials 185 Speech Preparation Activity 8.2: Supporting Materials for Your Speech 187 Speech Preparation Activity 8.3: Selecting Supporting Material 189 9 Organizing Your Speech 191 Organizing Your Main Ideas 195 Subdividing Your Main Ideas 202 Integrating Your Supporting Material 203 Organizing Your Supporting Material 205 Developing Signposts 207 Supplementing Signposts With Visual Aids 211 Speech Preparation Activity 9.1: Using Organizational Patterns 213 Speech Preparation Activity 9.2: Using Transitions 215 10 Introducing and Concluding Your Speech 217 Purposes of Introductions 220 Effective Introductions 224 Purposes of Conclusions 232 Effective Conclusions 235 Inspirational Appeals or Challenges 236 Speech Preparation Activity 10.1: Write Your Introduction 239 Speech Preparation Activity 10.2: Write Your Conclusion 241 11 Outlining Your Speech 243 Preparation Outline 246 Delivery Outline 249 Speech Preparation Activity 11.1: Writing Your Preparation Outline 253 Speech Preparation Activity 11.2: Writing Your Delivery Outline 255 12 Using Words Well: Speaker Language and Style 257 Oral Versus Written Language Style 260 Using Words Effectively 262 Crafting Memorable Word Structures 267 Tips for Using Language Effectively 271 Speech Preparation Activity 12.1: Using Similes 273 13 Delivering Your Speech 275 Rehearsing Your Speech 278 Importance of Delivery 279 Methods of Delivery 281 Characteristics of Effective Delivery 285 Audience Diversity and Delivery 297 Rehearsing Your Speech: Some Final Tips 298 Delivering Your Speech 299 Adapting Your Speech Delivery for Television 301 Speech Preparation Activity 13.1: Impromptu Speaking 303 14 Visual Aids 305 Why Use Visual Aids? 308 Types of Visual Aids 310 Guidelines for Developing Visual Aids 320 Guidelines for Using Visual Aids 323 Speech Preparation Activity 14.1: Make a Visual Aid 329 15 Speaking to Inform 331 Goals of Informative Speaking 334 Types of Informative Speeches 335 Strategies for Informing Your Listener 341 Making Your Informative Speech Memorable 345 Speech Preparation Activity 15.1: Informative Speaking 351 16 Principles of Persuasive Speaking 353 What Is Persuasion? 357 Motivating Listeners 359 Developing Your Persuasive Speech 365 Putting Persuasive Principles into Practice 370 Speech Preparation Activity 16.1: Analyze a Controversial Topic 373 17 Strategies for Speaking Persuasively 375 Establishing Credibility 378 Using Logic and Evidence to Persuade 380 Using Emotion to Persuade 389 Strategies for Adapting Ideas to People and People to Ideas 394 Strategies for Organizing Persuasive Messages 397 Speech Preparation Activity 17.1: Persuasive Speaking: Problem-Solution Organization 405 Speech Preparation Activity 17.2: Persuasive Speaking: Refutation Organization 407 Speech Preparation Activity 17.3: Persuasive Speaking: Cause-and-Effect Organization 409 Speech Preparation Activity 17.4: Persuasive Speaking: The Motivated Sequence 411 18 Special-Occasion Speaking 413 Read this chapter online on the website Public Speaking in the Workplace Ceremonial Speaking After-Dinner Speaking 19 Speaking in Small Groups 415 Read this chapter online on the website Solving Problems in Groups Tips for Participating in Small Groups Using the Power of Technology in Groups Leadership in Small Groups Managing Meetings Presenting Group Recommendations Tips for Planning a Group Presentation Epilogue App. A The Classical Tradition of Rhetoric App. B Suggested Speech Topics App. C Preparing Visual Aids for Presentations App. D Speeches for Analysis and Discussion Notes Index
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