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Quantitative Research Methods for Communication : A Hands-on Approach - With CD

Quantitative Research Methods for Communication : A Hands-on Approach - With CD - 08 edition

ISBN13: 978-0195337471

Cover of Quantitative Research Methods for Communication : A Hands-on Approach - With CD 08 (ISBN 978-0195337471)
ISBN13: 978-0195337471
ISBN10: 0195337476
Cover type: Paperback
Edition/Copyright: 08
Publisher: Oxford University Press
Published: 2008
International: No

List price: $67.95

Quantitative Research Methods for Communication : A Hands-on Approach - With CD - 08 edition

ISBN13: 978-0195337471

Jason S. Wrench

ISBN13: 978-0195337471
ISBN10: 0195337476
Cover type: Paperback
Edition/Copyright: 08
Publisher: Oxford University Press

Published: 2008
International: No
Summary

''Conducting research can be one of the most fascinating - and intimidating - tasks for students and scholars. A relevant and accessible guide to quantitative research. Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse acclaimed work into one comprehensive volume.'' ''In clear straightforward language the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate conduct collect and present then research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios.''--BOOK JACKET.

Author Bio

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

Table of Contents

1. An Introduction to Communication Research 2. Empirical Research 3. Research Ethics 4. Finding Previous Research and APA Style 5. Research Structure and Literature Reviews 6. Variables 7. Communication Variables 8. Descriptive Statistics 9. Measurement 10. Reliability and Validity 11. Survey Research 12. Content Analysis 13. Experimental Design 14. Sampling Methods 15. Hypothesis Testing 16. Chi-Square 17. Students t-Test 18. One-Way Analysis of Variance 19. Correlations 20. Regressions 21. Introduction to Advanced Statistical Tools 22. Presenting Research Appendix A: Qualitative/Critical Research Approaches, James Chesebro and Deborah Borisoff Appendix B: Textbook Questionnaire Appendix C: Reliability and Validity Case Study Figures Glossary