Summary: ''Conducting research can be one of the most fascinating - and intimidating - tasks for students and scholars. A relevant and accessible guide to quantitative research. Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroske ...show morey have compiled their diverse acclaimed work into one comprehensive volume.'' ''In clear straightforward language the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate conduct collect and present then research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios.''--BOOK JACKET. ...show lessEdition/Copyright: 08
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