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Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage

Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - 08 edition

ISBN13: 978-0470194409

Cover of Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage 08 (ISBN 978-0470194409)
ISBN13: 978-0470194409
ISBN10: 0470194405
Cover type: Hardback
Edition: 08
Copyright: 2008
Publisher: Jossey-Bass, Inc.
Published: 2008
International: No

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Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - 08 edition

ISBN13: 978-0470194409

Anil K. Gupta, Vijay Govindarajan and Haiyan Wang

ISBN13: 978-0470194409
ISBN10: 0470194405
Cover type: Hardback
Edition: 08
Copyright: 2008
Publisher: Jossey-Bass, Inc.
Published: 2008
International: No
Summary

A new edition of the bestselling global strategy book
Praised as a leading book on global strategy for practitioners and students alike, The Quest for Global Dominance reflects leading-edge thinking on the subject of creating and exploiting global presence, and offers logic-driven conceptual frameworks that have been developed by the authors over the past 15 years in their teaching and consulting work. This Second Edition offers a new chapter on breaking into markets in China and India, a new case study on China's Haier Group, and fresh examples throughout.

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