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Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - 08 edition

Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage (ISBN10: 0470194405; ISBN13: 9780470194409)
ISBN13: 978-0470194409
ISBN10: 0470194405

Summary: A new edition of the bestselling global strategy book
Praised as a leading book on global strategy for practitioners and students alike, The Quest for Global Dominance reflects leading-edge thinking on the subject of creating and exploiting global presence, and offers logic-driven conceptual frameworks that have been developed by the authors over the past 15 years in their teaching and consulting work. This Second Edition offers a new chapter on breaking into mar
kets in China and India, a new case study on China's Haier Group, and fresh examples throughout.
...show more
Summary: A new edition of the bestselling global strategy book
Praised as a leading book on global strategy for practitioners and students alike, The Quest for Global Dominance reflects leading-edge thinking on the subject of creating and exploiting global presence, and offers logic-driven conceptual frameworks that have been developed by the authors over the past 15 years in their teaching and consulting work. This Second Edition offers a new chapter on breaking into markets in China and India, a new case study on China's Haier Group, and fresh examples throughout. ...show less

Edition/Copyright: 08
Cover: Hardback
Publisher: Jossey-Bass, Inc.
Year Published: 2008
International: No



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