Summary: A new edition of the bestselling global strategy book
Praised as a leading book on global strategy for practitioners and students alike, The Quest for Global Dominance reflects leading-edge thinking on the subject of creating and exploiting global presence, and offers logic-driven conceptual frameworks that have been developed by the authors over the past 15 years in their teaching and consulting work. This Second Edition offers a new chapter on breaking into mar ...show morekets in China and India, a new case study on China's Haier Group, and fresh examples throughout. ...show less
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