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Racism, Sexism, and the Media : The Rise of Class Communication in Multicultural America

Racism, Sexism, and the Media : The Rise of Class Communication in Multicultural America - 3rd edition

ISBN13: 978-0761925163

Cover of Racism, Sexism, and the Media : The Rise of Class Communication in Multicultural America 3RD 03 (ISBN 978-0761925163)
ISBN13: 978-0761925163
ISBN10: 0761925163
Cover type: Paperback
Edition/Copyright: 3RD 03
Publisher: Sage Publications, Inc.
Published: 2003
International: No

List price: $67.00

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Racism, Sexism, and the Media : The Rise of Class Communication in Multicultural America - 3RD 03 edition

ISBN13: 978-0761925163

Clint C. Wilson, Felix Gutierrez and Lena M. Chao

ISBN13: 978-0761925163
ISBN10: 0761925163
Cover type: Paperback
Edition/Copyright: 3RD 03
Publisher: Sage Publications, Inc.

Published: 2003
International: No
Summary

Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media.

The Third Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. This edition incorporates new material on women of color, including an integrated assessment of their media experiences. The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.

Features and Benefits of the Third Edition:

  • New co-author Lena M. Chao provides insight into the media experiences of women of color, as well as those of people from Asian and Pacific Island cultures.
  • The most current information in the rapidly evolving area of minorities and the media, including portrayals of minorities in the media and strategies for coping with a diverse and often insensitive media landscape.
  • An extensive, thoughtful and thought-provoking art program brings concepts to life with examples from multiple decades and diverse media such as posters, political cartoons, advertisements, food labels, newspapers, television, and film.
  • A 21st century vision of the future of minorities and mass communication, including the growth of racial diversity, technological advances in communication media, and targeting of audience segments by the media.
  • Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.

Author Bio

Wilson, Clint C. II : Howard University

Gutierrez, Felix : University of Southern California

Chao, Lena : California State University, Los Angeles

Table of Contents

Preface and Acknowledgements
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA

1. Multiculturalism in the Land of Majority Rule
2. Do the Media Matter?

PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS

3. The Roots of Racial Stereotypes in American Media
4. Stereotypes Extend Into Television and the Video Age

PART III. RACIALISM IN PUBLIC COMMUNICATION

5. The Press: A Legacy of Exclusion
6. Advertising: The Media's Not-so-Silent Partner
7. Public Relations: Influencing the Content of the Media

PART IV. WOMEN OF COLOR IN THE MEDIA

8. Two Strikes and ...?

PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA

9. Access: Toward Diversity With (Un)deliberate Speed
10. Advocacy: Pressuring the Media to Change
11. Alternatives: Colorful Firsts in Class Communication

PART VI: THE RISE OF CLASS COMMUNICATION

12. 21st Century Challenges and Opportunities

Other Editions for Racism, Sexism, and the Media : The Rise of Class Communication in Multicultural America

Cover of Racism, Sexism, and Media 4th edition

Racism, Sexism, and Media - 4th edition

ISBN13: 978-1452217512
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