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Relationship Selling - 3rd edition

by Mark Johnston

Relationship Selling (ISBN10: 0073404837; ISBN13: 9780073404837)
ISBN13: 978-0073404837
ISBN10: 0073404837

Summary: ''Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and c ...show moreonsulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. '' ...show less

Edition/Copyright: 3RD 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/27/2009
International: No

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