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Relationship Selling

Relationship Selling - 3rd edition

ISBN13: 978-0073404837

Cover of Relationship Selling 3RD 10 (ISBN 978-0073404837)
ISBN13: 978-0073404837
ISBN10: 0073404837
Cover type: Hardback
Edition/Copyright: 3RD 10
Publisher: Richard D. Irwin, Inc.
Published: 2010
International: No

List price: $199.50

Relationship Selling - 3RD 10 edition

ISBN13: 978-0073404837

Mark Johnston

ISBN13: 978-0073404837
ISBN10: 0073404837
Cover type: Hardback
Edition/Copyright: 3RD 10
Publisher: Richard D. Irwin, Inc.

Published: 2010
International: No
Summary

''Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike. ''