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Research Methods for Behavioral Science - 03 edition

Research Methods for Behavioral Science (ISBN10: 053454911X; ISBN13: 9780534549114)
ISBN13: 978-0534549114
ISBN10: 053454911X

Summary: Best-selling statistics author, Fredrick J. Gravetter and co-author Lori-Ann B. Forzano have written a new text for research methods that helps the student see how interesting and exciting experimental and non-experimental research can be. With an inviting and conversational writing style, this text is organized to lead students through the research process from start to finish. "RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES," FIRST EDITION opens with tips a ...show morend strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach guides students through the research process, emphasizing the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' presentation of facts by linking terminology with applied concepts; their "lecture in a book" approach makes the text accessible to students by emphasizing discussion and explanation of topics.

Benefits:

  • Ethics in research, defining and measuring variables, and selecting research participants are presented early in the text.
  • The text is organized according to the actual research process making it appropriate for use in a lecture-only class, or one with an accompanying lab.
  • Experimental and non-experimental research strategies are explored in detail.
  • Students will find the conversational, "lecture in a book" approach highly accessible.
  • Pedagogical aids include a preview outline, learning check questions throughout each chapter, a running glossary, chapter summaries, and a list of key words for quick review at the end of each chapter.
...show less

Edition/Copyright: 03
Cover: Hardcover
Publisher: Wadsworth, Inc
Year Published: 2003
International: No

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