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Retail Management

Retail Management - 11th edition

ISBN13: 978-0136087588

Cover of Retail Management 11TH 10 (ISBN 978-0136087588)
ISBN13: 978-0136087588
ISBN10: 0136087582
Cover type:
Edition/Copyright: 11TH 10
Publisher: Prentice Hall, Inc.
Published: 2010
International: No

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Retail Management - 11TH 10 edition

ISBN13: 978-0136087588

Barry Berman and Joel R Evans

ISBN13: 978-0136087588
ISBN10: 0136087582
Cover type:
Edition/Copyright: 11TH 10
Publisher: Prentice Hall, Inc.

Published: 2010
International: No
Summary

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
For retail training directors.

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Cover of Retail Management 12th edition

Retail Management - 12th edition

ISBN13: 978-0132720823
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